The Big Love Christmas Giveaway - Nigeria

The BIG LOVE Christmas Giveaway - Making a wish come true, will run from the 1st to 31st December, 2011 providing an opportunity for Companies, Individuals, Families, Groups and Celebrities to give back, no matter how little. Their aim is to improve livelihoods by creating access to items/products/support services that some people would otherwise not have access to/ or be able to afford.

To achieve the needed reach, this initiative is driven by technology through a comprehensive website portal – ‘www.thebiglovegiveaway.org’; where the givers can register their gifts and potential receivers can also register to get specific gifts based on the stipulated criteria for each one. A mobile phone application has also been developed to serve smart phone users and get more people to participate.


Also provided is an opportunity for those who do not have access to the internet to benefit from this initiative through ‘Love Boxes’, which will be packaged with a variety of products received from Givers and relevant to the group or person receiving it. Thus far, commitments in gifts is to the tune of about N1million and more people are still registering to give.

The Big Love Giveaway is the brainchild of Abosede Alimi, a communication and development professional, She was the Head of Corporate Social Responsibility at Keystone Bank Limited (Formerly Bank PHB Plc) until October 2011. She began her career in Development about 8years ago at ActionAid international Nigeria, after graduating with a BSc in Political Science from Igbinedion University. Ms Alimi participated in the first Nigerian business reality TV programme, the Bank PHB Intern show in 2007 where she emerged 2nd runner up; exhibiting skills and talents that endeared her to the hearts of millions of TV audience that followed the programme on air.

Ms Alimi recently earned a distinction from the University of Reading, UK where she studied for an MSc in Communication for Innovation and Development. Back2Basics Concepts (B2BC) is conceptualized as a development organization aimed at using simple innovative solutions/ideas in media communications, design and technology to solve social, economic and environmental problems. Abosede leads the team as Innovations Director.

How It Works
Simply log in to the website @ www.thebiglovegiveaway.org; register to be a giver or receiver of a gift in one or more of the categories. You do not pay at any point. Participating as a giver or receiver is free. The process of registration has been made as simple as possible and Facebook allows you to do it in less than a minute.

How to apply for a gift?
Simply click on the category from the category list, go through the list of gifts in that category and select the field ‘apply for gifts’. Fulfill all criteria and requirement where applicable to be a receiver of the gift. You will be contacted by email if you are the recipient of a gift you applied for. The BIG LOVE Giveaway team will contact you with details of where to pick up your gift and what to bring for proper identification. Also, there will be general announcements on gifts that have been taken, so check the website from time to time.

Like the Big Love Giveaway Facebook Page